Category Archives: Customer new equipment

Takin’ It to the Streets, Graeter’s Ice Cream Truck Tour – Eric’s from Ice Cream Push Cart to Ice Cream Truck

Going mobile expands your brand into new markets and growth sales.  C. Nelson has the equipment to keep your ice creams, custards, yogurts, and water ices cold for that great taste experience.

Just like the folks at Graeter’s,      Eric’s out of Defiance, Oh with 5 shops in northwest Ohio takes his truck,

Eric’s Setting up for a Football Game @ BGSU.

Inside Eric’s Ice Cream Scoop Truck

………………. designed by C. Nelson Mfg., Co., to the streets to grow his brand awareness and expand his yearly sales.  Small or large, takin’ it to the streets is in your budget. Mobile truck or cart C. Nelson can satisfy our marketing budget today.

Eric started with a very budget minded mobile C. Nelson BDC8 push cart and built his sales to the point he needed a larger vehicle.  The Ice Cream Scoop Truck as, Eric calls it, was built to promote his handcrafted ice cream.

Like Graeter’s, Eric uses his mobile ice cream scooper truck to promote his brand by selling great tasting hand crafted ice cream and offering customer appreciation programs for local businesses in northwest Ohio.

C. Nelson sells cabinets that will hold your handcrafted ice creams for the better part of a day with-out power.  Cold Plate technology allows the operator to travel to all types of events; county fairs, camp grounds, ball parks, grocery store promotions and more.

Call today and get rollin’ $$

Plant: 419-898-3305 X204 or  Direct/Cell: 614-378-8466

Smart TV Graphics C. Nelson Ice Cream Carts

Smart TV Graphics, Menu Board, introduced by C. Nelson Mfg., Co high advisability awareness in malls and high customer traffic locations.

Smart TV’s allow your operator to serve the customer while the Smart TV presents your mouth watering treats. Sell to the customer’s eyes and increase your Gross Sales $$.

 

 

Contact C. Nelson Mfg., CO today for a no-charge review of your off-site mobile catering sales.  Hear how our customers are selling more treats with their new graphics.

Humphry Slocombe on Instagram: Taking it to the streets by C. Nelson

#MobileIceCreamCart by #CNelsonMfg for a great client Humphry Slocombe in SF, CA.

#HumphrySlocombe understands the value of #takingtheirBrandtotheStreets. Do you?

Call me today and let’s get you …..on the streets$$

Price Chopper, New York Grocery Chain, Re-imaging with Ice Cream and more. Market Bistro by Price Chopper.

IMG_5814

Behind the current Price Chopper is working hard to uncover a beautiful new re-imaged updated store, named, Market Bistro by Price Chopper. www.GeorgeDunlap.com and www.CNelson.com proud to be chosen to team up with the Price Chopper team and provide upgraded quality equipment and start-up services.

C. Nelson delivered, December 17, 2013, a 16dip ice cream dipping cabinet for the first Market Bistro by Price Chopper concept store in Latham, NY.  C. Nelson developed a first of its kind for this new concept store.  Price Chopper searched for a partner supplier and found it in Kelley Smith at C. Nelson Mfg., Company in Oak Harbor, OH, USA.  Kelley Smith designed this cabinet for the specific needs of Price Chopper.

IMG_5813

Delivering a 16dip by www.cnelson.com, dipping cabinet December 17, 2013.

Ready and Waiting for the Mill work to be delivered Friday.  Hold tight it's going to look beautiful when finished

Ready and Waiting for the Mill work to be delivered Friday. Hold tight it’s going to look beautiful when finished

Stay tuned for details on how (the Latham, NY store) Price Chopper re-images and upgrades the retail grocery shopping experience for their customers.

 

George Dunlap can be contacted at: George@GeorgeDunlap.com of cell at 614-378-8466

 

 

 

Gelato and Ice Cream in the same dipping case, New by C. Nelson Mfg.

Ever since when the Italians introduced Gelato to the US market it has been a hit in most major cities across the USA.  Gelato has not hit the rural market as well. Finally from C. Nelson there is a ice cream dipping cabinet that will serve up both types of cool creamy treats in one dipping cabinet.  This split style cabinet is great for those operators who want to introduce Gelato to their customers but do not want to invest in a full blown Gelato cabinet.  They are very costly and hard to work with.

C. Nelson introduces the split Gelato & Ice Cream dipping cabinet, 8dip-hv serving Gelato & Ice Cream.  The 8dip-hv is setup to display 6, 4-liter pans, and 4 3-gallon ice cream tubs.  Now that is a great bargain for an operator who wants to sell both quality gelato and ice creams.

The C. Nelson 8 dip-hv cabinet is easy to operate and maintain and his very simple to keep clean.  The inside of the cabinet is constructed with easy to clean stainless-steel side walls, digital temp control, led lighting, and the always seamed and wielded corners.  The C. Nelson also features a steel frame below the freezer box keeping it structurally solid for years of maintenance free operation.  Call C. Nelson today for a quote.

This review by George Dunlap, George@GeorgeDunlap.com , 614-378-8466

 

Airstream trailer or Ice Cream, which is a more American Icon? How about an Airstream Ice Cream trailer?

Just imagine a line of excited customers in front of your original Airstream Ice Cream trailer. The trailer is an eye-catcher; with your product the Airstream will enhance the customer’s experience. Nice way to promote a store growth campaign or new product release.

Airstream Ice Cream Trailer? WOW what a marketers dream! If you are interested contact me today. George@GeorgeDunlap.com

This will be a fall project for one of our Ice Cream clients.

C. Nelson Mfg., Co will finish off the inside of the Airstream to their needs. The trailer will be designed to operate with or without power using the C. Nelson exclusive ice cream cold-plate technology.  The operator can dip ice cream at Fairs, School functions, Church festivals, Grocery stores, Ball Park events and not have to worry if electricity is available.   The Airstream will catch their eye and your product will bring them back time and again.  What a way to create marketing buzz about your product or your brand.

 

Contact me today  George@GeorgeDunlap.com for details.

 

Eric’s All-American Ice Cream Bryan, Ohio, USA adding a C Nelson Curved Glass dipping cabinet

There is nothing like seeing the choices of ice cream before your order. Eric Gerber knocked a hole in his ice cream shop in Bryan, OH last week so he can let his customers SEE their ice cream choices. Eric makes all his ice cream with his homemade recipes and wants his customer to see their choices. www.Cnelson.com builds just the cabinet for that purpose. The 16dipHV Curved glass cabinet satisfies Eric’s needs. stay tuned to see the cabinet filled with Eric’s great tasting ice creams on opening day.

Enlarged show window to receive the 16 hole dipping cabinet

Why try to read a menu board when you can see Eric’s homemade ice creams.This is just the beginning. Come back next week for his grand opening of this new visual presentation filled with ice creams.

C. Nelson’s Hi-Vis dipping cabinets, review by www.GeorgeDunlap.com

Hi-Vis Cabinets = Increased Ice Cream Sales$$

“3 different looks same quality cabinet”

 

Their eyes tell the story

C. Nelson Mfg., Company, Oak Harbor, Ohio, USA, introduced their first Hi-Vis dipping cabinet in the summer of 2008 and Nelson has not looked back since. According to Kelley Smith, Owner and Head Engineer, at C. Nelson Mfg., “the goal of this new style cabinet was to bring the customer closer to the ice cream and enhance their buying experience”. The success of this new line of ice cream dipping cabinets has increased C. Nelson’s exposure to dairies and ice cream chains around the world.

Below is a brief summary of 3 different Ohio, USA, customers and the unique ways they designed their ice cream dipping front counters.  All three have experienced increased ice cream sales and increased customer satisfaction.  They all wanted an updated and unique look to their ice cream parlor areas.  Their continued purchase of these newly designed cabinets has proven Kelley Smith 100% right on target.

 

Eric’s Irresistible Ice Cream, Defiance, Ohio, USA

 

Clean front look cabinets only

Eric Gerber started in the ice cream business with a run down tired looking former Dairy Queen store on the outskirts of Defiance, Ohio, March 1999.  Eric’s journey to learn the business and how to make quality ice cream took him down a 13 year path of trial-and-error.  Eric started with one ice cream store and today he owns 4 shops, with #5 on the drawing board, all serving quality hand dipped ice cream.  In his new shop Eric wanted to feature his family’s recipes of homemade ice creams, great tasting coffees and teas, and delicious hot grilled sandwiches & flat breads. Eric opened his new store late summer 2012 with time to work out the kinks for the Christmas holiday season.

Eric picked the 16diphv gelato style dipping cabinet from C. Nelson because they allowed his customers to get up-front-and-personal with his homemade ice creams.  Eric wanted his customers to really see his quality ice creams before they made up their minds.  Eric chose the clean white and open look for his front counter.  Eric wanted the ice cream dipping cabinets to be the focal point showing off his ice creams like diamond rings in a jewelry case at the jewelry store.  The cases became part of the front counter and connected with an ice cream cake & novelty display case.  This layout also allowed the cabinets to breathe in cool unrestricted air though the compressor housing keeping the cabinets cool and running efficiently.  Eric’s front counter is all about the homemade ice cream presentation; it is about showing off his ice cream.  Eric told me many times while we were designing his new store, “why would I want to hide all these great looking ice creams?”  Eric is happy to report that his sales have proved him right$. His customers buy with their eyes and the C. Nelson cabinet makes that happen best!

 

Mitchell’s Homemade Ice Cream, Cleveland, Ohio, USA

 

Faux wall front/Hi-Vis dipping cabinets with bench and bottom air duct

 

Mike and Peter Mitchell started with their first store in Cleveland in 1999 and today they have over 8 stores. Their stores currently use a 16diphv and a 12diphv C. Nelson cabinet for dipped ice cream sales as well as several BD cabinets for ice cream storage and backup flavors.

The Mitchell brothers decided to go with a faux-wall counter built about 6 inches in front of the dipping cabinets, this allowed the cabinets to front breathe, allowing good air  flow in and though the compressor housing area, keeping the cabinets cool and operating efficiently.  As Mike told me, “it is important not to block the air flow of any of the ice cream cabinets they will not operate correctly”.  Mitchells then built a bench area, over the faux front wall, where small children could stand and look into the ice cream cabinet, thus making their selection of their choice of ice cream a fun and exciting experience.

Mike and Pete love children and realized early on that it was key to keeping the children involved in the ice cream selection process, they wanted the children to feel that they are part of the Mitchell’s ice cream family.  This design was a change from their first few stores and it has paid off with increased sales.  They wanted their customers to have fun, enjoy the selection of ice cream, be part of the family, and wanted to increase sales of dipped ice cream.  They achieved success on all of their goals. Mike told me years ago, “if we take care of our customers and involve them in the ice cream buying experience, they will take care of our needs” Mike and Peter were right.  Today they are growing, having fun, and selling lots of wonderful tasting Mitchell’s homemade ice cream in their C. Nelson Hi-Vis dipping cabinets.

 

  United Dairy Farmers, Cincinnati, Ohio,, USA

 

3 8diphv cabinets with facade panel to make look like built-in counter


rectangle ice cream boxes for scooping

In 1938 a local Cincinnati family started a small dairy with their focus on quality fresh milk, today they are distributing ice cream to 30 states and have over 300 ice cream parlor/neighborhood stores.  UDF, as they are called by the locals, made the switch to C. Nelson Hi-Vis cabinets in the summer of 2008, UDF wanted the little children to be able to get close & seethe ice cream.  The curved glass cabinets allowed their customers to really see their ice cream,

UDF fell in love with the new design after they tested their rectangle ice cream boxes in the Hi-Vis cabinets.  Generally, a traditional ice cream cold wall cabinet will not work with boxed ice cream; there is no air-circulation inside the cabinet because of the tight fit. But C. Nelson once again met the challenge with the work of Kelley Smith and his engineering team, and designed their cabinets to work for those dairies that use rectangle shaped ice cream containers.

UDF designed their ice cream parlors using three 8diphv cabinets with a façade panel added to the front of the cabinets to give them a built-in counter look.  The design concern of the façade was how to allow for air flow to keep the cabinets operating efficiently.  As you can see, see picture, they used air vents in front of each of the

Good air flow

compressor openings and everything worked perfectly.  Easy to clean and easy to operate were the service requirements Kelley Smith had in mind when he designed the Hi-Vis line of Gelato Style/Low Glass cabinets.  The UDF folks loved how these cabinets “displayed” their ice cream and how easy they are to maintain.  The entire ice cream parlor area resulted with an updated look simply by using the new C. Nelson ice cream Hi-Vis dipping cabinets. UDF was very pleased.

 

 

 

 

Summary

Gelato Style too!

C. Nelson introduced a new line of dipping cabinets that satisfies both the gelato and traditional ice cream dipping shops.  The high visual display area of the ice cabinet and the ease of operation has been a big winner for all of C. Nelson’s customers no matter how small or how big. C. Nelson has designed new sundae and smoothie prep stations and is upgrading their entire line of dipping cabinets.  Kelley Smith told me he wants to build the most energy efficient cabinets for the ice cream industry.  He wants his newly designed cabinets to operate longer and provide his customers with a tool to increase sales at the store level.  This newly designed High-Visual dipping cabinet is doing just that and the proof is in the increased sales for C. Nelson’s customers.

Traditional 3 gallon ice cream tubs

 

Contact me today for a digital plant tour and see what everyone is talking about.

 

GEORGE DUNLAP

www.GeorgeDunlap.com

George@GeorgeDunlap.com

614-378-8466