Free Ice Cream is a great way to draw attention to a new location, flavor, or re-modeled shop. This is how our friends at Van Leeuwen Artisan Ice Cream promote their Brand…
Quickly multiplying ice cream shop Van Leeuwen — an UES location opened last week — is celebrating its 10th anniversary today. To honor the occasion, the brand, which started as a truck, will drive around in its original home and hand out free scoops of vegan passionfruit and chocolate hazelnut base with candied hazelnuts, chocolate chips, and white chocolate swirl. From 12 p.m. to 1:30 p.m., the truck will be parked near Chelsea Market, from 2:30 p.m. to 4 p.m. near Union Square, and from 5 p.m. to 6:30 p.m. near Brooklyn Bridge Park.
Move Over Soft Serve, There’s a New Ice Cream in Town
A new shop in Williamsburg, Brooklyn, serves traditional Middle Eastern ice cream, known for its elastic properties.
Traditional ice cream in the Middle East and Turkey has a very particular texture, with an elasticity similar to fresh mozzarella, the result of being made with the ground roots of orchids (known as salep or sahlab) and the pounding technique used for freezing it. The ice cream is “booza” in Arabic, and Michael Sadler, a former Oxford scholar, who is opening a booza shop on Monday in Brooklyn with several partners, contends that it’s the ur-ice cream. Perhaps. There are shops selling booza elsewhere in the United States, but what sets Mr. Sadler’s version apart is the variety of nontraditional flavors. So instead of just pistachio or qashta (candied cream), you may be tempted by rich swirls of strawberry, black walnut, salted caramel, or even saffron-peppercorn.
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A great read of Amy’s journey tasting and learning about the science and art of Ice Cream. With over 40 years making, selling, designing ice cream shops, and ice cream recipe consulting I found this book enjoyable and full of good stuff.
Sit back and enjoy Amy Ettinger and her ice cream binge….
Cedar Crest Ice Cream keeps it old school The family-owned company prides itself on its small-batch ice cream making, premium quality and variety of flavors. prev next February 1, 2018 Sarah M. Kennedy KEYWORDS ice cream news / ice cream processor / ice cream products Reprints 0 24 One Comment The four brothers who make up the ownership of Cedar Crest Ice Cream — Ken, Robert, Bill and Tim Kohlwey — all agree that their company may not be the biggest….