Category Archives: Training

GLICFFA 2017 – SOCIAL MEDIA SKILLS – SELLING – TAYLOR FREEZER OF MICHIGAN – Episode 11

A conversation with Jake Klein, Lead Project Manager, Taylor Freezer of Michigan. I caught up with Jake at the 2017 GLICFFA Convention in Lansing, MI on February 4th I was working the Taylor Freezer of MI booth helping with their customers and sales reps. He talks about his roll at the ice cream & food specialty sales company in Michigan. Jake handles the social media, web design, and related internet and marketing areas at the distributorship.  He talks about how he is updating the sales reps awareness a of social media tools and how they can continue to grow their sales as well as serve existing customers.  Jake tells me how he brings together the internet marketing support programs from Taylor Company and ties it in with his companies sales and service needs. He is working hard to blend the best of the past with the tools of the future.  Enjoy and I trust you will find it of value.

 

STEVE CHRISTENSEN – THE HEADMASTER at the Ice Cream ScoopSchool.com – Episode 9

I had a chance to catch up with a very busy traveler and ice cream trainer this week, Steve Christensen, The Headmaster @ Scoopschool.com located in St. Louis, MO.  I have known Steve since the mid-2000’s and have enjoyed his passion for helping all those in the ice cream retail shop business.  I caught up with Steve as he was preparing for his class at the Mid-America Ice Cream & Restaurant Expo in Columbus, OH.

 

Steve Christensen – The Headmaster @ scoopschool.com

Show notes:

NICRA

NEICRA

SCOOP SCHOOL

PENN STATE SHORT COURSE

ICE CREAM ALLIANCE (UK)

INSIDE ICE CREAM

ICE CREAM BLOKE