National Ice Cream Retailers Association – Steve Christensen, Executive Director
Just last week, I caught up with my good friend Steve Christensen and we talked about the retail ice cream industry. He talked about his life journey and business experiences that have helped him prepare for his new job as the ( August 2018) Executive Director of the National Ice Cream Retailers Association (NICRA). Steve talks about the history and people that have made NICRA a wonderful group to be part of.
Steve and I talked about how NICRA is the best resource for new operators just getting started in our industry. Where else can you sit down with a Carl Chaney of Chaney’s Dairy Barn or David Deadman of Chocolate Shoppe Ice Cream and talk about how to get started in the ice cream industry. As Steve said, Carl and David are just 2 examples of the wonderfully successful operators in NICRA that are available to help new shop owners.