Free Ice Cream is a great way to draw attention to a new location, flavor, or re-modeled shop.  This is how our friends at Van Leeuwen Artisan Ice Cream promote their Brand…

Quickly multiplying ice cream shop Van Leeuwen — an UES location opened last week — is celebrating its 10th anniversary today. To honor the occasion, the brand, which started as a truck, will drive around in its original home and hand out free scoops of vegan passionfruit and chocolate hazelnut base with candied hazelnuts, chocolate chips, and white chocolate swirl. From 12 p.m. to 1:30 p.m., the truck will be parked near Chelsea Market, from 2:30 p.m. to 4 p.m. near Union Square, and from 5 p.m. to 6:30 p.m. near Brooklyn Bridge Park.

Click here to view original web page at ny.eater.com