On April 1, Salt & Straw will launch its first soft-serve concept, Wiz Bang Bar. (The Oregonian/file)Print EmailMichael Russell | The Oregonian/OregonLive By Michael Russell | The Oregonian/OregonLiveEmail the author | Follow on Twitteron January 28, 2016 at 4:01 PM, updated January 28, 2016 at 4:48 PMSalt & Straw, the popular Portland-based ice cream shop, plans to launch their previously announced soft-serve concept in downtown Portland’s Pine Street Market on April 1, according to additional details released today.The first flavor announced? Smoked ham in a black raspberry shell.Nope, this isn’t an April Fool’s gag.wizbang.pngAs first reported by The Oregonian, Wiz Bang Bar is Salt & Straw’s first foray into soft serve. The ice cream chain, with locations in Portland and Los Angeles, expects to serve five flavors each day. Per Portland Monthly, those look to include “Ritz Pie with apple-buttermilk .. and a grilled biscuit topped with hazelnut ganache and roasted carrot soft serve.”
Now, I realise how this may come off. Here I am, advocating ice cream consumption in Ice-land. Like we don’t get enough of “Do you just eat ice all the time?” and “Is ice your main export?” already. We do. I get it. Ha ha, Iceland. It’s funny. But I just can’t sit by and let this go on any longer. Us Icelanders all know it, and it’s time our visitors knew it, too: Icelandic soft serve is best in the world. Bezt í heimi, certified!First, let’s clarify one thing. When Icelanders talk about ice cream, we mean soft serve. While I celebrate the recent influx of different ice cream styles to Iceland (scoop-style, gelato, etc.), you probably came here expecting that patented Unique Icelandic Experience, so let’s stick to soft serve. When in Rome, eat gelato—when in Reykjavík, go for the soft serve.