C. Nelson Mfg., Co builds one of the best cabinets in the world. I have had the pleasure to work with the Smith family, owners of C. Nelson, for over 40 Years. I have designed, installed, serviced, and scooped from these awesome cabinets. They are built to last.
Excellence Industries is a world class importer of value priced cabinets. I have had the opportunity to work with Excellence for over 15 years and have found the Excellence dipping cabinet to be a satisfactory alternative when availability is key. The Excellence is not the same cabinet as the ones built in the USA, but, it is a cabinet that will allow you to start scooping ice cream today, and under today’s economic craziness that works for many.
By; George Dunlap, 1/29/2020. We at C. Nelson Mfg., Co, have had the pleasure to serve Jeni’s for many years. Her passion for, making wonderful ice creams, providing enhanced personal customer service, and an overall engaging retail experience, is the future of the retail ice cream industry’s competitive focus.
The below article by Simon Mainwaring , at Forbes , tells how the team at Jeni’s is very Purpose Driven and very focused on their customer’s desires.
Purpose At Work: How Jeni’s Ice Cream Builds An Impactful Culture Around Its People
that put people and purpose first build brand communities and consumer
loyalty. In today’s crowded business environment it’s critical to
distinguish yourself from the competition. While delivering quality
products will always be important, consumers are also looking to support
brands that stand for causes they believe in.
excellent example of a company building community around shared values
is Jeni’s Splendid Ice Creams. The Certified B-Corp prioritizes forming
relationships with suppliers, team members, local nonprofits and
customers. I had the pleasure of speaking with founder Jeni Britton
Bauer about how she leads with purpose. Here’s our discussion.
Simon Mainwaring: Let’s start with how you went about creating a special product.
Jeni Britton Bauer: I
quit art school to make ice cream. I was working in art, ice cream and
pastry. It was all crossing over for me. Once I figured that out, I had
to start a little ice cream shop.
After begging my friends for
some cash and buying a few things, the only place I could start up was
in a farmer’s market. I was in that farmer’s market with my prototype
Jeni’s, which was called Scream. That was 1996 to 2000. Two years later I
opened Jeni’s in the same place.
Everything I learned about how
to make really good ice cream came from talking to the farmers. I
started getting to know them, understanding seasonality, understanding
their world, understanding how much they want to get paid for these
things. Are they going to sell me strawberries or would they rather go
to the farmer’s market and get a better price?
of the hours at the market weren’t busy. The merchants would encourage
each other and hold each other accountable. We became like a family. The
idea of community comes from that. A rising tide can lift all ships. We
also have to pull others up with us. Standards are really important.
Trust is important.
I was in the market making ice cream every day
for 10 years. I served it over the counter. I listened to feedback. My
standards became merged with what our customers were expecting. Where
did it come from? Who made it? How? What’s the story behind this? To
this day, that’s who we are. Every initiative we’ve got is directly tied
to that time in that market.
Mainwaring: So there’s something about the integrity of that process that led you to create this special product?
Britton Bauer: You
slowly build your own world because you learn as you go. It’s a
different way of doing it. But people sometimes forget that boots on the
ground experience. It’s where you learn everything. It becomes a
People ask me who my entrepreneur idol is. Willy
Wonka. That Willy Wonka style entrepreneurship suits me. Some people go
the sort of Stanford grad route. That can be great in its own way too.
It’s just not me.
Mainwaring: Tell me the journey to becoming a B Corp. How did that come about?
Britton Bauer: We thought, “We’re already doing that. Let’s just apply and see what happens.” We got B Corp status in 2013.
was great because some new copycat competitors were coming into the
market. We have high integrity. We would never say something is grass
pastured if it wasn’t. But people who copy your business model and try
to make it look like you may not have that same integrity.
Corp status allowed us to put a stamp on it. We went through the audit
process to say that we actually are paying a living wage. We actually
are buying things directly from people. We’re here to get better at that
over time with B Lab’s help and guidance. That is awesome.
don’t really use B Corp in our marketing. I actually think it takes away
from the idea that we’re here for absolute deliciousness. If people
want to know what’s behind the brand, the information is there.
BY: George Dunlap, Great for small parties, easy for 1 person to transport, can be used to scoop or hold frozen treats. Will work with Ice Cream, Yogurt, Gelato, and other great tasting treats. Let our graphics team add your Brand to our great cart! Call today @ 614-378-8466.