Tag Archives: C. Nelson Mfg.

Jeni’s, a 2020 Customer Spotlight

By; George Dunlap, 1/29/2020. We at C. Nelson Mfg., Co, have had the pleasure to serve Jeni’s for many years. Her passion for, making wonderful ice creams, providing enhanced personal customer service, and an overall engaging retail experience, is the future of the retail ice cream industry’s competitive focus.

The below article by Simon Mainwaring , at Forbes , tells how the team at Jeni’s is very Purpose Driven and very focused on their customer’s desires.

Purpose At Work: How Jeni’s Ice Cream Builds An Impactful Culture Around Its People

Simon Mainwaring Contributor CMO Network I write about how to drive growth for purpose-driven brands.

Companies that put people and purpose first build brand communities and consumer loyalty. In today’s crowded business environment it’s critical to distinguish yourself from the competition. While delivering quality products will always be important, consumers are also looking to support brands that stand for causes they believe in.

How Jeni’s Ice Cream Builds An Impactful Culture Around Its People
How Jeni’s Ice Cream Builds An Impactful Culture Around Its PeoplePhoto credit Jeni’s Ice Cream

An excellent example of a company building community around shared values is Jeni’s Splendid Ice Creams. The Certified B-Corp prioritizes forming relationships with suppliers, team members, local nonprofits and customers. I had the pleasure of speaking with founder Jeni Britton Bauer about how she leads with purpose. Here’s our discussion.

Simon Mainwaring: Let’s start with how you went about creating a special product. 

Jeni Britton Bauer: I quit art school to make ice cream. I was working in art, ice cream and pastry. It was all crossing over for me. Once I figured that out, I had to start a little ice cream shop.

After begging my friends for some cash and buying a few things, the only place I could start up was in a farmer’s market. I was in that farmer’s market with my prototype Jeni’s, which was called Scream. That was 1996 to 2000. Two years later I opened Jeni’s in the same place.

Everything I learned about how to make really good ice cream came from talking to the farmers. I started getting to know them, understanding seasonality, understanding their world, understanding how much they want to get paid for these things. Are they going to sell me strawberries or would they rather go to the farmer’s market and get a better price?

How Jeni’s Ice Cream Builds An Impactful Culture Around Its People
How Jeni’s Ice Cream Builds An Impactful Culture Around Its PeoplePhoto Credit Jeni’s Ice Cream

Most of the hours at the market weren’t busy. The merchants would encourage each other and hold each other accountable. We became like a family. The idea of community comes from that. A rising tide can lift all ships. We also have to pull others up with us. Standards are really important. Trust is important.

I was in the market making ice cream every day for 10 years. I served it over the counter. I listened to feedback. My standards became merged with what our customers were expecting. Where did it come from? Who made it? How? What’s the story behind this? To this day, that’s who we are. Every initiative we’ve got is directly tied to that time in that market.

Mainwaring: So there’s something about the integrity of that process that led you to create this special product?

Britton Bauer: You slowly build your own world because you learn as you go. It’s a different way of doing it. But people sometimes forget that boots on the ground experience. It’s where you learn everything. It becomes a foundation.

People ask me who my entrepreneur idol is. Willy Wonka. That Willy Wonka style entrepreneurship suits me. Some people go the sort of Stanford grad route. That can be great in its own way too. It’s just not me.

Mainwaring: Tell me the journey to becoming a B Corp. How did that come about?

Britton Bauer: We thought, “We’re already doing that. Let’s just apply and see what happens.” We got B Corp status in 2013.

That was great because some new copycat competitors were coming into the market. We have high integrity. We would never say something is grass pastured if it wasn’t. But people who copy your business model and try to make it look like you may not have that same integrity.

The B Corp status allowed us to put a stamp on it. We went through the audit process to say that we actually are paying a living wage. We actually are buying things directly from people. We’re here to get better at that over time with B Lab’s help and guidance. That is awesome.

We don’t really use B Corp in our marketing. I actually think it takes away from the idea that we’re here for absolute deliciousness. If people want to know what’s behind the brand, the information is there.

How Jeni’s Ice Cream Builds An Impactful Culture Around Its People
How Jeni’s Ice Cream Builds An Impactful Culture Around Its PeoplePhoto Credit Jeni’s Ice Cream
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Small, Ice Cream or Gelato, Cart with Cold Plates

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BY: George Dunlap,  Great for small parties, easy for 1 person to transport, can be used to scoop or hold frozen treats.  Will work with Ice Cream, Yogurt, Gelato, and other great tasting treats. Let our graphics team add your Brand to our great cart!  Call today @ 614-378-8466.


 

Eye Catching Graphics; tells the story – Ice Cream is sold here

Eye Catching Graphics tells the story 

Ice Cream is sold (your shop) here!

Promote your brand with in-store or out-of-store Ice Cream Banners. Designed by George Dunlap @ C. Nelson Mfg., Co. Oak Harbor, Ohio, USA.

Attention to detail by C. Nelson Mfg., CO. Graphics draw your attention. Designed by George Dunlap @ C. Nelson Mfg., Co. Oak Harbor, Ohio, USA.

10DIP ICE CREAM CABINET BY C. NELSON MFG., CO.  Call today for your Branding promotional needs.

George Dunlap @ 614-378-8466

Mitchell’s Homemade Ice Cream – Strongsville, Ohio, USA – New Shop April 2018

Mitchell’s Homemade Ice Cream

New April 2018 – Strongsville, Ohio, USA

Mitchell’s Homemade Ice Cream, 18832 Westwood Dr, Strongsville, OH, USA, 44136

Mitchell’s Homemade Ice Cream,18832 Westwood Dr, Strongsville, Ohio, USA, 44136

(2) 16diphv cabinets being installed into front line customer counter

Ice Cream Cabinets by C. Nelson Mfg., CO.

Oak Harbor, Ohio, USA

C Nelson Mfg., CO (2) 16diphv curved glass cabinets, installed in front customer line up

C Nelson 16DIPHV, Curved Glass installation

Cedar Crest Ice Cream keeps it old school | 2018-02-01 | Dairy Foods

Another great customer of C. Nelson Mfg., Co. ice cream dip cabinets.

Cedar Crest Ice Cream keeps it old school The family-owned company prides itself on its small-batch ice cream making, premium quality and variety of flavors. prev next February 1, 2018 Sarah M. Kennedy KEYWORDS ice cream news / ice cream processor / ice cream products Reprints 0 24 One Comment The four brothers who make up the ownership of Cedar Crest Ice Cream — Ken, Robert, Bill and Tim Kohlwey — all agree that their company may not be the biggest….

 

Source: Cedar Crest Ice Cream keeps it old school | 2018-02-01 | Dairy Foods